It becomes a wild goose chase at that point.
It doesn’t do much good if you know exactly who you are looking for but you don’t know what path they are on. Not only do you need to know who your customers are, how they interact with your site, and what their problems are. Once you have this information, you can build your customer profile(s) and tailor growth marketing strategies to particular buyer profiles. Finally, you will need to know their values, goals, challenges, and pain points. Where on the website they would interact with and their thought process. Then you need to discover how they would interact with your website. You are going to need to know some general information about them such as position, experience, demographic area, and depending on your product and industry potentially age, gender, education, etc. You need to know who your audience is so that you can find them. You need to know where the dartboard is and then aim for it. You can’t just start blindly throwing darts at a board and hope something hits.
Next, they develop, implement, track, and test new ideas to achieve this success. They start by setting priorities of getting new customers and scaling the business. Through this process, they can squeeze out every last drop of growth before they move on to the next strategy. Growth hackers are typically obsessed with strategies that grow their business and finding new ways to implement and tweak strategies. The “hacking” part comes with finding clever shortcuts that bring big results. Growth hacking achieves results fast and with minimal expense. Growth hacking is the process of rapidly experimenting and implementing different strategies that are focused on rapid business growth. But how are we supposed to plan for a new form of uncertainty? One way to achieve this is through growth hacking.
What we have done in the past may not work moving forward. It is not about looking at old strategies and basing new strategies off them. Next year we will need to change how we think and what we do to grow. The general theme of 2020 was to survive and adapt so that when we got our feet under us again we could rebuild a stronger foundation. Some of the things we have learnt may not be sustainable as we move forward into 2021 as they were reactive to the climate we were forced into. But, unfortunately, this knowledge we have learnt doesn’t necessarily translate into a strategy to take with us moving forward. We as a society have learned a lot and have found new ways to do business. I wish you great success for the growth of your business.I don’t think I need to tell you that 2020 has forced us all to adjust how we live our daily lives and do business. I suggest you to parallelly implement what you learn in this course. If you are an entrepreneur running a small / medium sized business and wants to build your bran fast, this course is for you. The course covers growth hacking strategies from several areas of marketing like SEO, Content Marketing, Social Media Marketing, Email Marketing, Blogging, Conversion Rate Optimization among many others and some non marketing areas. This means there is no need to go through the course in the order of lectures, even though this will help to learn in a systematic way. This means, you can pick and choose any strategy and implement it right away. Moreover, each lecture explains a strategy in detail and it's independent of other lectures. This means, you can start implementing the strategies immediately without needing any additional material apart from the ones shared within the course. To make it actionable, the course adopts a step by step approach to explain things. The course covers some of the strategies you can implement right away to speed up the growth. It starts with a few simple hacks anybody can implement if they have some basic things like social handles, a website etc. Is your true north the growth of your business?Īre you ready to Iterate different things to see what works?